"A discussion between the top management of the firm Audi and grandmasters Darga, Schmid and Pfleger dealt with the similarities and differences between chess-oriented thinking and the thinking processes required in business, and in particular whether one can benefit from the other. The question arose as to how a chess master actually discovers his moves. Dr. Pfleger was of the opinion that in the last analysis nobody fully knows the reasoning by which he arrives at a certain move.